Not that Fallon

What do you do when your friend is a great writer/cd and an awesome human being, but terrible at self-promotion? You do the self-promoting for him, but without letting him know so he can't stop you.

Ad Age Wake Up Call | Campaign of the Day Ad Age | This award-winning creative sucked at self-promotion, so his friends did this

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Credits

Copywriter: Pete Shamon Art Director: Pier Madonia Unwitting Client: Joe Fallon