Not that Fallon

What do you do when your friend is a great writer/cd and an awesome human being, but terrible at self-promotion? You do the self-promoting for him, but without letting him know so he can't stop you.

Ad Age Wake Up Call | Campaign of the Day Ad Age | This award-winning creative sucked at self-promotion, so his friends did this

Social & Web

A series of LinkedIn posts led you to a mini-site designed to help you find the right Fallon. Click on the left and you’ll be taken to the famed Minnesota agency’s website, click on the right, the illustrious freelancer Fallon named Joe.

notthathfallon.com

Copywriter

Pete Shamon

Art Director

Pier Madonia

Unwitting Client

Joe Fallon